![]() It is a free form nature of organizing information together as a team. In the middle of that is the great sweet spot of Trello. The projects are repeatable and have workflows and dependency and automated triggers and escalations. ![]() Whatever you can imagine… On the other end, JIRA is a much more structured project collaboration system. It can be long form text or tables or image galleries. The easiest way to describe the relationship between the three is that Confluence is really just a blank page where teams can write wherever they want with it. We are excited about the integrated relationship for teams that use them together. Work can and should move between them really naturally. JS: We are announcing a bunch of integrations between Trello and Confluence, JIRA, Bitbucket and HipChat. ![]() We have no concerns and we will continue to do what we are doing and integrate around broader toolsets that are compelling.ĬF: How does Trello fit into your current lineup of products? Would you consider integrating Trello with Confluence and Jira or do they work best separately? We will focus on integrations that we think make that advantageous, but we also recognize that you might decide that Slack or Microsoft Teams might be the tool that you want to use for team communication, but we still think that you will recognize Trello as an incredible product for brainstorming or Confluence for teams to build content collaboratively. We believe that the more of our products that users use together, the better. Trello, like every Atlassian product, is integrated with Hipchat and Slack, Microsoft Teams and many other collaboration tools. We have a competitive product, but also a lot of joint customers. Is that a concern at all or did that come up at all during the deal proceedings? You really begin with setting price aside and making sure that we have a future where we are looking forward to building together.ĬF: Trello shares a few investors with Hipchat competitor Slack. For two companies that are very mission driven, it starts with “What do we think things look like and are we in a boat rowing in the same direction?” We want customers that are enthusiastic about all things that we are bringing to them. If you don’t find those compelling, it really doesn’t matter how much money you offer. Naturally, the reason for them to do that is because they not only found the offer, but the marriage and union really compelling. Both Michael and I drew a lot of energy from that moment and it was a good endorsement of the impact we are making on teamwork inside a really big company.ĬF: Is it true that Trello didn’t consider other offers after receiving yours? Then she turned to me and said the same about Atlassian. The CEO said to Michael that they use Trello and love Trello and that she was excited to be on the panel. We were on the same panel at Web Summit this year in Portugal and I noticed that he draws a lot of energy from meeting with customers. We were on a panel with the CEO of Trendyol, a big Turkish clothing company that has 1,000 employees. He is just a neat and soulful human being. He cares deeply about teams and has a really good nose for creating things that people love. JS: Michael, like our two founders is a product guy and has built a number of beloved products. We were like minded and recognized that we have similar cultures and a deep investment in people and lots of fanatical customers that use our products so it made sense to join forces along that mission.ĬF: What’s your relationship like with Trello’s CEO Michael Pryor? How would you describe him as a leader? ![]() We spent some time talking and appreciated that we both had the same audacious goal of having 100 million active users of our products. Naturally our companies are focused on how teams work. We've talked over the years and run into each other at conferences. The company has built a breakout product with 19 million registered users. Jay Simons: We have been admirers of the product for awhile. Can you give me some insight into how you started communicating with Trello? I spoke with LinkedIn’s New Economy Editor Caroline Fairchild to bring some context and color to how the deal came about.Ĭaroline Fairchild: I understand the deal came together relatively quickly. Yesterday, Atlassian announced that we are acquiring product management app Trello for $425 million.
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